Sunday, November 22, 2015

Marketing Costs Fuel High Cost of Drugs

If you use prescription drugs you know prices are going through the roof. Big Pharma's marketing budgets have increased 30% in the last 2 years to over 4.5 billion dollars.
"Ask your doctor ads" are now a constant on TV.
The American Medical Association has recently called for a ban on this type of advertising. Fixed income seniors are really feeling the pinch, and in many cases must forego their medical options to put food on the table.
The AMA's vote in support of an advertising ban is opposed by the pharmaceutical industry.
What do you think?
The Palisades on the Oat Hill Mine Trail in Napa, California 

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